Agriculture and Rural Development Project

Client: Asian Development Bank

Duration: 2019-present

Location: Ulaanbaatar City, Mongolia

Contract Value: USD 40,500

Catalogue: Agriculture

Project Description

Mongolian agro-processing enterprises find it difficult to make products of a quality that meets the standards of international and national high-value markets. The key bottlenecks are two-folds: the enterprises’ limited access to quality raw materials and their limited capacity to improve the quality of their products. To capture domestic and international high-value markets, project participating enterprises (PPEs) need to ensure stable supply and procurement of quality raw materials as well as improve their technical capacity to process these raw materials into high-quality products.

This capacity development technical assistance aims to: (i) improve the technical and marketing capacity of agro-enterprises and cooperatives of project target subsectors; (ii) improve the technical and marketing capacity of other agro-enterprises and cooperatives in the target subsectors selectively and the technical capacity of primary producers and processors who provide raw materials to those subsectors;(iii) establish a process for brand development and management that is sustainable and replicable by institution(s), charged with managing the process through a demonstration effect with enterprises in the sectors of high export potential, and involving other enterprises in the longer-term; and (iv) facilitate the matchmaking between selected Mongolian enterprises and International brands, and establish brand partnership agreements between project participating enterprises and international brands.

Services Provided by NAREE

Promoting Mongolia as supplier of organic/ grass-fed meat to target markets - Together with our local partner Monconsult, NAREE helps meat processing companies and exporters of Mongolia to define and develop strategies and plans to promote Mongolia meat products in China. Detailed tasks include: identify gaps and obstacles limiting Mongolia’s access to export markets for meat and meat products; assesses the current status of progress towards achieving unrestricted meat export to potential international markets and make a recommendation including the specific steps to achieve goals; and studied on barriers to meat market entrance to China (consumer preferences, regulatory mechanisms and legal and other requirements).

Capacity building for Project participating enterprises (PPEs) – NAREE helps PPEs and meat exporters of Mongolia to define and develop strategies and plans to promote as supplier of organic /grass-fed meat to target markets; provides assistance to identify potential importers for PPEs and to assist at least two PPEs to establish supply agreement with international buyers and enterprises; identifies and ranked priority constraints for PPEs and their suppliers for establishing trust among importing partners by focusing on value added supply chain to enable them to increase consistent supply and competitive advantage; and designs and delivers tailor-made trainings for relevant actors in the chain to bring desired improvements.